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Modern killer disease uncovered

Traditional email- and landline-based research methods are struggling to keep up with a world that is ever more rapidly adopting smartphones as the preferred way to communicate, shop, play and access information.Surveys via mobile phones have been...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Nico Jaspers, Wander Meijer
Company: Dalia Research
June 15, 2015
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Citation

Jaspers and Meijer (2015a, June 15). Modern killer disease uncovered. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/modern-killer-disease-uncovered


Research papers

Modern killer disease uncovered

It has until now been difficult to conduct large-scale studies in emerging markets efficiently, quickly and accurately. Whereas mobile offers the perfect platform to do that, it has not yet been fully embraced by the market research industry. In this...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Nico Jaspers, Wander Meijer
Company: Dalia Research
June 15, 2015
×

Citation

Jaspers and Meijer (2015a, June 15). Modern killer disease uncovered. ANA - ESOMAR. Retrieved May 14, 2024, from


https://ana.esomar.org/documents/modern-killer-disease-uncovered-8487